Blizzard Entertainment releases April Fool’s related to their games, typically well thought-out and funny. This year, however, they succumbed to gamer’s disease and decided to publish something (“Artcraft—Remaking the Female Draenei”) that was racist, ableist, made fun of the poor, and of course sexist.
1) “The Draenei, like all of the game’s races except the humans, are essentially anthropomorphic representations of animal.” reads rather racist given for instance the Jamaican-sounding speech of the Trolls.
2) “Most people forget that the original Draenei survivors on the Exodar came from one specific mountain family clan” together with the weak chin and slanted forehead plays on stereotypes about the alleged physical characteristics of incestuous communities, and along the way makes fun of anybody who developed such characteristics, for whatever genetic reasons.
3) “Some of my favorites are: /twerk, /ew, /chewgum, and /whatever.” revels in making fun of socially disadvantaged in US society (with a side order of racism).
4) “We also know a lot of you have been requesting full “back side” shots to properly compare the before and after.” finally, is just unabashedly sexist.
I know that I shouldn’t be surprised by such a toxic cocktail coming from a gaming company but somehow I had fooled myself into believing that Blizzard were better than this.
Update Elizabeth Harper makes the point as well at WoW Insider.